2025年7月11日至13日，biwn必赢网址亚瑟老师赴北京参加了由北京工业大学主办、澳门圣若瑟大学技术支持的2025年电子商务、管理与经济国际会议（ICEME 2025）。会议在北京工业大学科技楼举行，主题为“人工智能驱动的电子商务决策：从数据到洞察”，重点探讨人工智能如何重塑电子商务领域的决策机制，涉及创业管理、质量管理、能源经济与国际税收等多个方向。
在大会分论坛中，亚瑟老师以“中国跨境电子商务在促进非洲国家创业中的作用：来自喀麦隆的实证研究（The Role of China’s Cross-border E-commerce in Boosting Entrepreneurship in African Countries: Evidence from Cameroon）”为题进行了学术报告。报告基于210位喀麦隆企业家的问卷数据与30位创业者的深度访谈，系统分析了中国跨境电商平台（如阿里巴巴与京东）在提升非洲创业者数字能力、市场竞争力和产品创新方面的积极作用。同时，也指出了高交易成本、复杂监管框架以及廉价进口品冲击等现实挑战，并提出了政策建议。
本研究从资源基础理论与创新扩散理论出发，为中国与非洲跨境电商合作提供了新的理论框架与实践启示。研究成果引起了与会专家的高度关注，并获得了多位国际学者的积极反馈。会议期间，亚瑟老师还与来自中国、欧洲的学者代表围绕“数字贸易赋能新兴市场创业”主题展开深入交流，为后续科研合作与国际化教学奠定基础。
此次参会是biwn必赢网址推动国际化科研与跨境电商研究的重要实践，充分展示了学院在“可持续发展、数字经济与金融科技融合”方向的学术实力。会议现场还拍摄了具有纪念意义的合影，以记录此次学术交流成果。
Arthur William Fodouop Kouam from Sanya University’s Saxo Fintech Business School Presents at ICEME 2025 in Beijing
From July 11–13, 2025, Dr. Arthur William Fodouop Kouam, faculty member of the Saxo Fintech Business School, Sanya University, attended the 2025 International Conference on E-business, Management and Economics (ICEME 2025) held at the BJUT Sci-Tech Building, Beijing University of Technology, China. The conference was organized by Beijing University of Technology with technical support from the University of Saint Joseph under the theme “AI-Driven Decision Making in E-Commerce: From Data to Insight.”
During the conference, Dr. Arthur presented his paper titled “The Role of China’s Cross-border E-commerce in Boosting Entrepreneurship in African Countries: Evidence from Cameroon.” The study employed a mixed-methods design, combining quantitative survey data from 210 Cameroonian entrepreneurs with qualitative insights from 30 in-depth interviews. Findings revealed that Chinese cross-border e-commerce (CBEC) platforms such as Alibaba and JD.com have played a vital role in empowering African entrepreneurs through affordable access to diverse products and digital tools, thereby enhancing innovation and competitiveness. However, the research also identified challenges such as high transaction costs, complex regulatory frameworks, and market saturation due to low-cost imports.
Grounded in the Resource-Based View (RBV) and Diffusion of Innovations theories, the study contributes to understanding how CBEC can serve as a catalyst for sustainable entrepreneurship and inclusive economic growth in emerging markets. The presentation received significant attention from attending scholars, sparking constructive discussions on the intersection of digital trade and entrepreneurial development in Africa.
Dr. Arthur also engaged in academic exchanges with researchers from China, and Europe, exploring opportunities for joint research and curriculum innovation in digital economy and fintech education. His participation reflects the Saxo Fintech Business School’s commitment to international academic collaboration and to advancing interdisciplinary research aligned with the vision of the Hainan Free Trade Port and China’s dual carbon strategy.
A group photo taken at the conference venue commemorated the successful participation and academic contribution of Sanya University’s representative.